The Most Valuable Collectors' Items in History

141. Dallas Cowboys Wheaties Box

Manufacturer: General Mills
Original price: $ 3 *
Value today: $ 119 *

General Mills introduced Wheaties in 1924, originally called “Washburn's Gold Medal Whole Flakes.” Made from wheat and bran, these cereals would become known by their boxes. Wheaties boxes often featured high-profile athletes, which fit the cereal's “breakfast of champions” theme.

A box of Wheaties that resold for US$ 100 or more features the Dallas Cowboys. The Cowboys were virtually unbeatable in the '90s, with Super Bowl wins in 1993, 1994 and 1996. Wheaties has put them in the box each time, and those boxes, featuring players like Troy Aikman, Daryl Johnson and Emmitt Smith, are usually seen on the eBay and Etsy.