168. G1 Pepsi Optimus Prime
Manufacturer: Hasbro
Original Price: $10-$20*
Current value: $10.000*
PepsiCo and Hasbro teamed up for this toy, creating marketing that made a lot of money. The G1 Optimus Prime Pepsi toy would become a Holy Grail for collectors. The toy was a reissued Optimus Prime figure, with some Pepsi-branded blue tweaks.
The Prime toy received a blue plastic head, legs and hands. Pepsi logos replaced the Autobot symbols, and Pepsi waves were added to Prime's legs and arms. Pepsi Convoy even got a catchy slogan.
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